SYLLABUS WITH EFFECT FROM : JUNE 2017

  • Course Code:PM02ECOM21
  • Title Of Paper:Management Control System – II
  • Credits:5

OBJECTIVE:

To acquaint the students for contemporary issues and techniques for management control

Unit Description of Detail Weighting(%)
I Funds Flow and Cash Flow Analysis
Meaning of Funds Flow and Cash Flow Statements
Difference between Cash Flow and Funds Flow Analysis
Utility of Cash Flow Analysis
Limitations of Cash Flow Analysis
Preparation of Cash Flow Statement		 25%
II Pricing Decisions & Divisional Performance
Concept of Pricing
Objectives of Pricing
Types of Prices
Factors affecting Pricing of a Product
Product Pricing Methods
Divisional Performance
Intra-company Transfer Pricing
Examples		 25%
III Social Accounting
Definitions
Objectives
Micro & Macro Approach
Concept of Social Cost Benefits
Social Accounting Reporting
Social Accounting in India		 25%
IV Carbon Credit Accounting and Environmental Audit
Meaning
Kyoto Protocol
Global Warming
Carbon Trading
Carbon Credit Accounting in India
Definition of Environmental Audit
Objectives of Environmental Audit
Accounting Treatment of Environmental Audit
Specific Issues Relating to Environmental Audit		 25%

Basic Text & Reference Books

  • Arora, M. N., Management Accounting – Theory, Problems and Solutions, Himalaya Publishing House, New Delhi, 2004.
  • Kulshrestha, N. K., Management Accounting – Concepts & Cases, Tata McGraw Hill Publishing House Company Ltd., New Delhi, 1999..
  • Maheshwari, S. N., Management Accounting & Financial Control, Sultan Chand & Sons, New Delhi, 2006.
  • Sonara, C.K., Corporate Environmental Accounting & Reporting: An Empirical Study of Different Groups of Selected Companies in India, Sarth Publication, Anand, 2014.

SYLLABUS WITH EFFECT FROM : JUNE 2017

  • Course Code: PB02ACOM22
  • Title Of Paper: E-Commerce-II

OBJECTIVE:

To enhance the ability of students in the field of E-Commerce as a part of
integrity of new business trend & modern technology.

Unit Description of Detail Weighting(%)
I E-Commerce: A Managerial Perspective
Introduction & Definition
Business Process Perspective, Service Perspective and Communication Perspective
Legal environment of E-Commerce
Jurisdiction on the Internet
Use and protection of Intellectual Property in Online Business		 25%
II E-Commerce and Entrepreneurship
Introduction
Concept of Entrepreneurship
Common characteristics of successful e- entrepreneurs
Benefits of Selling on the Web B2B, B2C, C2C, C2B
New Startups: Factors to consider before launching into E- Commerce
Online Shopping Malls: Advantages and Disadvantages		 25%
III E-Commerce & CRM
Introduction
Meaning of CRM (Customer Relationship Management)
Types of CRM, Benefits and Limitations of CRM
Issues in CRM implementations
Relationship Marketing (30Rs)		 25%
IV Mobile Commerce
An Introduction
Benefits of Mobile Commerce
Limitations of Mobile Commerce
Mobile Commerce Application
Mobile Commerce Products and Services
Mobile-Banking
Mobile Commerce in India		 25%

BASIC TEXT & REFERENCE BOOKS

  • Basic Text & Reference Books:E-Commerce Fundamentals and application (Henry Chan) Wiley publication
  • Introduction to E-commerce (Jeffrey) Tata- Mcgrawhill
  • Doing Business on the Internet E-COMMERCE (Electronic Commerce for Business): S. Jaiswal, Galgotia Publications.
  • Electronic Commerce A Managerial Perspective By: Efraim Turban ,Jae Lee, David King, H.Michael Chung.
  • E-Commerce- Business, Technology, Society Kenneth C Laudon, carol Guercio Traver (Pearson Education)
  • E-Commerce: Past, Present and Future, BandyopadhyayKarabi, Vrinda Publications (P) Ltd.

SYLLABUS WITH EFFECT FROM : JUNE 2017

  • Paper Code: PB02ACOM23
  • Title Of Paper: Corporate Communication-II

OBJECTIVE:

To deal with many types of audience and find that one can perform better and
with finer skill in dealing with corporate stakeholder.

Unit Description of Detail Weighting(%)
I Corporate Presentation
Preparing the presentation: (Purpose, People, Place, Seating, Equipment)
Presenting yourself, Using your voice & Profile of a good presentator
Timing & Use of audio-visuals
Body language during Presentation
Presentation phrase, Pre & Post Evaluation of Presentation		 25%
II Managerial Writing Skills
Introduction
Objectives of Written Communication
Clarity – Style & Tone
Language of Corporate Writing: Avoiding business Jargon, Dealing with Technical Terms, Meanings and Associations of Words, Essentials of Effective Written Communication Committee report writing		 25%
III Corporate Relationship
Introduction
Objective of CR
The Need for CR,
The ‘Publics’ of PR
Internal & External PR
The Public Relations Society of India (PRSI)
Image Building , Use of Mass & Social Media for CR		 25%
IV Corporate Communication in the New Millennium:
Corporate Communication – Yesterday, Today and Tomorrow Global communication, Crisis Communication
Information Technology in Corporate Communication Word processor – Telex – Facsimile – e-mail – voice mail – Intranet – Multimedia – Teleconferencing – Video conferencing. ( Meaning, Advantages & Disadvantages)		 25%

BASIC TEXT BOOKS

  • Anne laws “Presentations”, The Business Skills Series by Orient Black Swan
  • Rao Nageshwar and Das Rajendra “ Communication Skills”, Himalaya Publishing House, Mumbai
  • Anne laws “Writing Skills”, The Business Skills Series by Orient Black Swan
  • Rai Urmila and Rai S. M. “ Managerial Communication”, Himalaya Publishing House, Mumbai.
  • Pradhan Homai & Pradhan N. S. “ Business Communication”, Himalaya Publishing House, Mumbai.

SYLLABUS WITH EFFECT FROM : JUNE 2017

  • Paper Code:PB02CCOM21
  • Title Of Paper:Strategic Business Management – II

OBJECTIVE:

To orient students for strategic approach in managing business

Unit Description of Detail Weighting(%)
I BUSINESS POLICY AND STRATEGIC MANAGEMENT
Define business, policy, and business policy
Features of business policy
Scope of business policy
Importance of business policy
Purpose of developing business policy
Essentials of effective business policy
Strategic management process
Reasons for failure of strategic management
Strategists and their role in strategic management		 25%
II MERGERS AND ACQUISITIONS
Nature of mergers and acquisitions
Evolution of mergers in India
Types of mergers
Reasons for corporate mergers
Benefits of mergers
Impact of mergers on consumers and workers
Reasons for failure of mergers and acquisitions
Strategies for successful acquisitions		 25%
III STRATEGIC EVALUATION AND CONTROL
Nature of strategy evaluation
Benefits of strategy evaluation
Principles of strategy evaluation
Types of organizational control
Types of strategic controls
Operational control systems
Process of effective strategic control		 25%
IV CORPORATE AND BUSINESS LEVEL STRATEGY AND STRATEGY IMPLEMENTATION
Nature of Corporate Strategy
Growth strategy
Diversification strategy
Nature of stability and Retrenchment strategy
Nature of Business level strategy
Nature of strategy implementation
Interrelationship between formulation and implementation
Issues in strategy implementation		 25%

REFERENCE

  • Strategic Management By, G.Sudarsanareddy, Himalaya publication.
  • Management Policy and Strategic Management (Concepts, skills and practices) By, R.M.Srivastava, Himalaya publication

SYLLABUS WITH EFFECT FROM : JUNE 2017

  • Paper Code: PB02CCOM22
  • Title Of Paper: Business Environment – II
  • Total Credit: 5
Unit Description of Detail Weighting(%)
To Understand the Recent Trends in International Business and International Business Environment
I THE INTERNATIONAL BUSINESS AND ITS ENVRIONMENT

  • What is International Business and Its Evolution
  • the Nature and Scope of International Business
  • The Meaning of International Business Environment
  • The Significance/Importance of International Business
  • The Features of International Business Environment
  • The International Business Environment: A System Approach
  • Business Environment and Strategic Decisions in International Business.
  • The Factors affecting International Business/ The Environment of International Business

INTERNAL AND EXTERNAL FACTORS

  • The International Economic Environment
  • The International Political and Regulatory Environment
  • The International Demographic Environment
  • The International Social/Cultural Environment
  • The International Legal Environment
  • The International Technological Environment
 25%
II THE INTERNATIONAL INVESTMENT

  • The Types of Foreign Investment
  • Significance of foreign Investment
  • Limitations and Dangers of foreign Capital
  • Factor affecting International Investment
  • Growth of FDI
  • Directional Trend
  • Sectoral Trend
  • Cross boarder M & As
  • Foreign Investment in India
  • Foreign Investment by Indian Companies
 25%
III Multinational Corporation

  • Introduction of MNCs
  • Meaning and Definition of MNCs
  • Organizational Model
  • Dominance of MNCs
  • International Trade and MNCs
  • Merits and Demerits of MNCs
  • Perspective of MNCs
  • Code of Conduct
  • Multinational in India

The Transfer of Technology: Levels/Channels of Technology flow, Methods of Technology Transfer, Issues in Transfer of Technology, Promotion and Regulation.
GATT/WTO AND GLOBAL LIBERALIZATION

  • GATT
  • The Uruguay Round
  • Salient Features of UR Agreement
  • GATS
  • TRI S
  • TRIPS
  • Evaluation of the Uruguay Round
  • Evaluation of WTO, Doha Declaration
  • WTO and Developing Countries
  • WTO and India
 25%
IV DEVELOPMENT REGULATION OF FOREIGN TRADE

  • Regulation of Foreign trade
  • Export promotion
  • Free Trade Area
  • The Customs Union and Common Market
  • European Union (EU)
  • North American Free Trade Agreement (NAFTA)
  • Incoterms : Ex-works, FOB, C.I.F, DDP etc

FOREIGN EXCHNAGE MANAGEMENT ACT

  • Regulation of Foreign Exchange Transactions
  • Foreign Exchange Management Act
  • FERA and FEMA: A Comparison
 25%

Basic Text & Reference Books:

  • International Business Environment
    Dr. S. Porkodi & Dr. Ansarul Haque: Global Vision Publishing House, New Delhi, 1st Edition, 2010.
  • International Business Environment
    Francis Cherunilam, 5th Revised Edition, July 2011, Himalaya Publishing House Pvt Ltd.
  • Business Environment: Text and Cases
    Francis Cherunilam, 22nd Revised Edition, 2013, Himalaya Publishing House Pvt Ltd
  • International Trade and Export Management
    Francis Cherunilam, 15th Revised Edition, Himalaya Publishing House Pvt Ltd.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02CCOM23
  • Title Of Paper:Cost and Management Accounting-II
  • Total Credit:5

OBJECTIVE:

To provide the students an understanding of application of
accounting techniques for better management.

Unit Description of Detail Weighting(%)
I Management Accounting
Evolution, Meaning and Definitions
Scope, Functions
Tools & Techniques
Principles
Financial Accounting, Cost Accounting and Management – Accounting comparison
The Management Accountant
Limitations
Decision making-meaning and process		 25%
II Human Resource Accounting ( Theory and Example)
Concept, Objectives
Importance
Valuation of HRA – ExamplesDisclosure and recording in financial statement
Human Resource Accounting in India		 25%
III Accounting for price level changes ( Theory and Example)
Introduction
Inflation Accounting
Limitations of historical financial statement
CCA & CPP – Preparation of price level adjusted financial statement –
Examples
Advantages and Disadvantages		 25%
IV Environmental Accounting
Meaning & Definition Approaches
Merits & Demerits
Problems of Environmental Accounting
Environmental Accounting Practices in India		 25%

Basic Text & Reference Books

  • Arora, M. N., Management Accounting – Theory, Problems and Solutions, HimalayaPublishing House, New Delhi.
  • Jawaharlal, Accounting for Managers, Himalaya Publishing House, New Delhi.
  • Kulshrestha, N. K., Management Accounting – Concepts & Cases, Tata McGraw Hill Publishing House Company Ltd., New Delhi.
  • Maheshwari, S. N., Management Accounting & Financial Control, Sultan Chand & Sons, New Delhi.
  • Sonara, C.K., Corporate Environmental Accounting & Reporting, Sardar Patel University Press, Vallabh Vidhyanagar, 2010.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PM02ECOM21
  • Title Of Paper:Management Control System – II
  • Total Credit:5

OBJECTIVE:

To learn about an application of tools and techniques for management
control.

Unit Description of Detail Weighting(%)
I Funds Flow and Cash Flow Analysis
Meaning of Funds Flow and Cash Flow Statement
Difference between Cash Flow and Funds Flow Analysis
Utility of Cash Flow Analysis<br/ > Limitations of Cash Flow Analysis
Preparation of Cash Flow Statement		 25%
II Pricing Decisions & Divisional Performance
Concept of Pricing
Objectives of Pricing
Types of Prices
Factors affecting Pricing of a Product
Product Pricing Methods
Divisional PerformanceIntra-company Transfer Pricing
Examples		 25%
III Social Accounting
Definitions
Objectives
Micro & Macro Approach
Concept of Social Cost Benefits
Social Accounting Reporting
Social Accounting in India		 25%
IV Carbon Credit Accounting and Environmental Audit
Meaning
Kyoto Protocol
Global Warming
Carbon Trading
Carbon Credit Accounting in India
Definition of Environmental Audit
Objectives of Environmental AuditAccounting Treatment of Environmental Audit
Specific Issues Relating to Environmental Audit		 25%

Basic Text & Reference Books

    • Arora, M. N., Management Accounting – Theory, Problems and Solutions, Himalaya Publishing House, New Delhi, 2004.
    • Kulshrestha, N. K., Management Accounting – Concepts & Cases, Tata McGraw Hill Publishing House Company Ltd., New Delhi, 1999.
    • Maheshwari, S. N., Management Accounting & Financial Control, Sultan Chand & Sons, New Delhi, 2006.
    • Sonara, C.K., Corporate Environmental Accounting & Reporting: An Empirical Study of Different Groups of Selected Companies in India, Sarth Publication, Anand, 2014.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM22
  • Title Of Paper:Service Marketing

OBJECTIVE:

To orient students regarding basic principles and practices of service
Marketing

Unit Description of Detail Weighting(%)
I Fundamental Concept in service Marketing

  • Meaning – Goods and services
  • Components of service
  • Characteristics of Services
  • Classification of Services
  • Tracking Customer behavior
 25%
II Designing suitable Product and Price Mix

  • Service Marketing Mix
  • Product Decisions in Service Marketing
  • New service Development
  • Pricing the service Products
  • Pricing Techniques
 25%
III Designing service Promotion and distribution Mix

  • Service Promotion
  • Distribution Method For services
  • Factors Considered For Selection
  • Corporate Image Management
  • Building service Brand
 25%
IV Service marketing practices
(Marketing of Hospitality Travel and Tourism products)

  • Hospitality Products
  • Managing Demand and Supply
  • Tourism Promotion
  • Evolving an Integrated Tourism Development strategy
  • Emerging Strategies for Hospitality Industry
  • Service Delivery
 25%

Reference Books

  • S. Shajahan, Service Marketing-Concept, Practices and Cases from Indian Environment, Himalaya Publishing House
  • Lovelock, Christopher H. Managing Services: Marketing Operations and Human Resources; Englewood Cliffs. New Jersey, PHI.
  • Lovelock, Christopher H. Services Marketing. Englewood Cliffs, New Jersey, Prentice Hall Inc.
  • Mcdonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth Heinemann
  • Verma, H.V. Marketing of Services. New Delhi, Global Business Press, 1993.

Journal

  • Indian Journal of Marketing Management, New Delhi.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM23
  • Title Of Paper:Human Resource Development
  • Total Credits:5

OBJECTIVE:

To Understand the HRD System and its Importance.

Unit Description of Detail Weighting(%)
I HRD AN INTRODUCTION

  • Historical Development
  • Concept of HRD
  • Characteristics of HRD
  • Objectives of HRD
  • Need for HRD
  • HRD as a Total System
  • Functions of HRD
  • HRD and personnel Management
 25%
II HRD SYSTEM, HRD CLIMATE AND CULTURE

  • The Process of designing HRD System
  • The Principals in designing HRD System
  • Factors affecting in HRD System designing
  • Concept of Climate
  • Factors affecting HRD Climate
  • Indian Culture and HRD
  • The Development Dimensions
 25%
III HRD MECHANISM AND QUALITY OF WORK LIFE

  • Pre –Requisites for Human Resource Development
  • The variables in HRD Mechanism
  • The HRD Process
  • HRD Outcomes
  • Organizational Effectiveness

QUALITY OF WORK LIFE (QWL)

  • Concept
  • Specific Issues in QWL
  • QWL and productivity
  • Barriers to Quality of Work Life
 25%
IV Career Planning

  • Concept of Career Planning
  • Objectives of Career Planning
  • Process of Career Planning
  • Advantages of Career Planning
  • Limitations of Career Planning
  • Making Career Planning Effective
  • Succession Planning
  • Concept of Career Development
  • Individual Career Development
  • Organizational Career Development System
  • Suggestions for Effective Career Development
  • HRD and Career Planning and Development
 25%

Basic Text & Reference Books:

  • “HRD: Concepts and Practice”,Gupta Santosh and Gupta Sachin, Second Edition, 2008, Deep and Deep Publications Pvt. Ltd., New Delhi.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM24
  • Title Of Paper:Financial Markets And Services-II

OBJECTIVE:

To create awareness and provide basic understanding about various concepts and practical dynamics of Financial Markets and Financial Services.

Unit Description of Detail Weighting(%)
I Financial Markets Instruments

  • Money market instruments

Treasury bills market, Commercial bills market, call money market, Acceptance market, Commercial Papers, Certificate of deposit, Inter bank participation certificates, Repo Instruments

  • Capital market instruments

Equity shares, Right issue of equity shares, Preference shares, Debentures, Term loans, Convertible debentures, Convertible zero-interest debentures and Secure Premium Notes (SPN) with warrants

 25%
II Marketing of Financial Services
Introduction, New Challenges, Special features of service marketing, Basic bricks for Marketing Strategies, Financial Services and Marketing Mix, The Marketing and Competitive Environment, Need for Meeting Global Competition
Customer Satisfaction		 25%
III Financial Services I:

Mutual funds – Concept, Types, Significance, Organization & Operation of the fund, Concept of NAV; Leasing – Concept, Types; Venture capital – Concept, Features, Stages, Process; Merchant banking – Concept, Services

 25%
IV Financial Services II:

Insurance – Nature, Principles, Functions, Classification; Factoring – Concept, Modus Operandi, Functions, Types, Distinction between Bills Discounting, Factoring and Forfaiting; Depositories – Depository System in India, Benefits, Difference between Bank and Depository; Securitization – Concept, Modus Operandi, Structure for securitization, Benefits

 25%

Basic Text & Reference Books:

  • Financial Markets and Institutions – Dr .S.Guruswamy, McGraw Hill
  • Financial Institutions and Markets – Dr .Mukund Mahajan, Nirali Prakashan
  • Financial Services and Markets – Dr .S.Guruswamy
  • Financial Markets and Services – E.Gordon, Dr .K.Natrajan, Himalaya Publishing House.
  • Financial Services and System – K Sasidharan. Alex K Mathews, McGraw Hill
  • Financial Services in India – V A Avadhani, Himalaya Publishing House.
  • Marketing of Services – Jaspreet Kaur, Deepti Wadera, Global Academic Publishers & Distributors

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM25
  • Title Of Paper:Direct TAX Planning – II

OBJECTIVE:

To impart knowledge of Corporate Tax Planning in key decision
making areas.

Unit Description of Detail Weighting(%)
I Introduction to Tax Management
Concept of Tax Planning, Tax Avoidance and Tax Evasion, Tax Management, Objectives of Tax Planning, Factors on the basis of which Tax Planning is done., Corporate Taxation and Dividend Tax, Tax planning hints as per latest budget provision.		 25%
II Tax Planning and Financial Management Decisions
Tax Planning through Capital Structure Decision, Tax Liability of Dividend, Tax Planning via Bonus Shares, Employees Remuneration		 25%
III Tax Planning and Managerial Decisions
Own or Lease, Make or Buy Decisions, Sale of Assets Used for Scientific Research, Repair, Replacement, Renewal or Renovation, Shutdown or Continue Decisions.		 25%
IV Business Reorganization and latest development
Legal aspects of amalgamation as per companies act., Amalgamation, Demerger and slump sale under income tax act- various Provision, tax concession available in each case., Tax provisions relating to free trade zones, infrastructure sector and backward areas; Tax incentives for exporters. (all latest development)		 25%

Reference:

  • Simplified Approach to Corporate Tax Planning and Management- Ahuja Girish and Gupta Ravi, Bharat Publication, New Delhi.
  • Direct Taxes – Law and Practices –Singhania V. K., Taxmann Publication, New Delhi.
  • Direct Taxes- Law and Practices, Ahuja Girish and Gupta Ravi, Bharat Publication, New Delhi.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM26
  • Title Of Paper:Economic System Of Entrepreneurship
  • Total Credits:5

OBJECTIVE:

To make student understand about various business environment factors that affects entrepreneurship. Also to understand
institutional support for entrepreneurship development.

Unit Description of Detail Weighting(%)
I Entrepreneurship Environment

  • Introduction to Entrepreneurship Environment.
  • Political Environment.
  • Social Environment.
  • Legal Environment.
  • Cultural Environment.
 25%
II Entrepreneurship Development

  • Concept of Entrepreneurship Development.
  • Objective of Entrepreneurship Development.
  • Process and Measures for Entrepreneurship Development.
  • Entrepreneurship Development in India.
 25%
III Entrepreneurship Training

  • Concept of Entrepreneurship Training.
  • Objectives and Importance of Training.
  • Designing an Entrepreneurship Training Programme.
  • Training Methods.
  • Training programme: Course Content and Curriculum.
 25%
IV Institutions Assisting Entrepreneur

  • Introduction to various Incentives, Subsidies and Fiscal and Tax Concessions available
  • Role of District Industries Centers (DIC), Entrepreneurship Development Institute of India (EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB), Centre for Entrepreneurship Development (CED) (Objectives and Functions)
 25%

References:

  • Dynamics of Entrepreneurship Development – Vasant Desai
  • Entrepreneurship Development – Dr. P.C.Shejwalkar
  • Entrepreneurship, 3rd Ed. – Steven Brandt
  • Financial management by Khan & Jain.

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM27
  • Title Of Paper:Business Research Methods
  • Total Credits:5

OBJECTIVE:

To provide an introduction and understanding of
basic concepts and various important techniques of statistics

Unit Description of Detail Weighting(%)
I BASIC OF STATISTICAL INFERENCE :
Meaning of Statistical Inference, Parameter & Statistics and Standard error of Statistic, Point estimation & Interval estimation, Criteria of a good estimator.
Testing of Hypothesis: Statistical Hypothesis, Null Hypothesis, Alternative Hypothesis, Type I error, Type II error.
LARGE SAMPLE TEST:(1) Test of Attributes (2) Test of Variables and examples based on it.		 25%
II TESTING OF HYPOTHESIS :SMALL SAMPLE TEST:

Introduction, Difference between Small sample & Large sample test: Test of Mean, Test of difference between two means, paired t test, F test: Test of difference between two variances, Application of F test in ANOVA (One way & Two way classification) , Simple examples.

 25%
III CHI-SQARE AND NON PARAMETRIC TESTS:
(A) Chi-square test: Definition & limitations of χ2
Degrees of freedom, Uses of χ2 test :
(1) Tests of Independence (2) Test of Goodness of fit (3) Test for population variance, Yate’s correction.(B) Non parametric tests: Advantages & Disadvantages of Non parametric Tests, Types of Non parametric tests: Sign test, Run test, Mann-Whitney Utest, Spearman’s Rank correlation method and examples based on various tests.		 25%
IV INTERPOLATION & EXTRAPOLATION:
Meaning, Scope & Assumptions of Interpolation and Extrapolation, Understanding of the Operators ∆,E andD. Establishing relationship between them. Methods of Interpolation & Extrapolation: (1)Newton’s Method(2) Binomial Expansion Method (3) Lagrange’s Method and simple Applications.		 25%

References:

  • Donald Copper & Pamela Schinder: “Business Research Methods” Tata McGraw Hill ( 9th Edition)
  • Ken Black: “Business Statistics for contemporary decision Making”, Wiley-India ( 4th Edition)
  • Pulak Chakravarty: “Quantitative Techniques for management & Economics”. Himalaya Publishing House.
  • S.C.Gupta: “Fundamentals of Statistics” ,Himalaya publication

Syllabus with Effect From: JUNE 2017

  • Paper Code:PB02ECOM28
  • Title Of Paper:Marketing of Banking Products and Insurance Services
  • Total Credits:5

OBJECTIVE:

To understand fundamental services marketing concepts and their application
to banking and insurance services.

Unit Description of Detail Weighting(%)
I INTRODUCTION TO SERVICES MARKETING

  • Concept of Services
  • Characteristics of Services
  • Services Marketing
  • 7 P’s of Services Marketing Mix
  • Services marketing mix strategies for Banking and Insurance
  • Service Triangle Marketing Model – Internal, External and Interactive Marketing
 25%
II APPLIED MARKETING CONCEPTS TO BANKING & INSURANCE

  • Concept of Consumer Behaviour
  • Factors affecting consumer behaviour in Banking & Insurance
  • Managing Service Quality in Banking & Insurance – Gap Model
  • Concept and Bases of Market Segmentation
  • Application of Segmentation to Banking Services
 25%
III MARKETING MIX OF BANKING & INSURANCE

  • Banking & Insurance Products/Services and PLC
  • Pricing strategies of Banking & Insurance Services
  • Distribution Channels of Banking & Insurance Services
  • Promotion Mix of Banking & Insurance Services
 25%
IV RECENT TRENDS IN MARKETING OF BANKING INSURANCE SERVICES

  • Role of Technology in delivering Customer service
  • Direct Marketing and its role in Banking & Insurance services
  • Relevance of Customer Care – Moments of Truth
  • Case Study on marketing of Banking Services
  • Case Study on marketing of Insurance Services
 25%

Basic Text & Reference Books:

  • General Bank Management by Indian Institute of Banking & Finance (Macmillan)
  • Service Sector Management by C.Bhattacharjee (Jaico Publishing)
  • Principles & Practices of Banking by Indian Institute of Banking & Finance (Macmillan)
  • Marketing Services by Venkata Ramana Vedulla (Jaico Publishing)
  • Banking Products & Services by Indian Institute of Banking & Finance (Macmillan)
  • Basics of Banking by Indian Institute of Banking & Finance (Macmillan)
  • Services Marketing by Lovelock, Wirtz and Chatterjee (Pearson)
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